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If I don't take proper care of the item right now; will someone become gravely ill or die? Does one lose my job? Must lose the account? In the event the answer to any one associated with three questions is no, we do not have an urgent and important item that resides in Quadrant #1. If action is a thing that requires reaction in a short period of time, then clearly it is a Quadrant #3 event. Once we could go 24 hours without addressing then it might actually develop into a Quadrant #4 event.

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Choose your date really carefully. You may be so excited about your fridge lifting competition that you're not interested globally Cup Final, but others may think differently.

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