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Warning: You should ensure unfavorable this technique, that the domain name in your AdWords ad is the same thing as in your destination url to avoid breaking Google's advertising rules.

The links for each page, therefore, need always be concentrated on a single URL. This single URL is named the canonical URL. The canonical URL is the various search engine friendly URL that in your niche the search to treat as authoritative. It is which want folks to see. Complex of picking the best URL (when there are multiple choices available) is termed canonicalization.

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Back your stone day of the early web we never taken into consideration using different URL's to capture leads in the media we used. It only occurred to me around 2001. Call me a late bloomer but we finally added a couple of URL's to the clan and presto! It worked and we started to discover additional page views.

An essential aspect in web site ranking may be the number of links your own home page has from relevant «high-authority» niche sites. These incoming links, become be external or internal, can help a web page get better rankings looking results. Usually that these links provide is called «link juice». If your navigation menu links, for example, links to page with a catalog.php ending, 링크모음 사이트 your internal links will start to send their backlinks to that URL's rank, while your external links will send link juice to your home page's other URL. Essentially, your duplicate content is diluting and splitting the hyperlink juice and cutting off your home page's rank at the knees.