William Hill advert connected betting to sexual success
15 May 2019
An advert for a wagering company seen on the dating app Tinder has actually been prohibited for connecting gambling to sexual success.
The advertisement for William Hill, which was sent as a message to users, read: «Stuck in the friend zone? You will not be for a lot longer if you use this promotion code Cheltenham [horse racing] complimentary bet deal.»
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) said it should not appear once again in its present form.
It said that, according to advertising rules, betting ads need to not link wagering to «seduction, sexual success or improved appearance».
«We thought about that the text… suggested that those who gambled would be most likely to establish a friendship into a sexual relationship and therefore linked betting with sexual success,» it stated.
William Hill initially safeguarded the March advert after a consumer complained.
The company stated clients who registered would «participate in a relationship with William Hill», and the advert was expected to relate this promotion code to the nature of business they were promoting on — Tinder.
It said it was not its objective to link betting to sexual success.
However, upon reflection it agreed the ad could have been misinterpreted and took it down voluntarily.
William Hill stated: «We take on board what the ASA have stated about this promotion code specific advert and have actually eliminated it from circulation.»
Tinder meanwhile said it had examined the ad before releasing it, discovering it was not socially reckless, offending or targeting minors.
'Speechless'
Campaigners have actually been calling for tougher policy of gambling advertising.<img src=«https://www.yohaig.ng/wp-content/uploads/2023/04/bet9ja-cash-out-no-more-spoiled-tickets-728x90-1.gif»/ width=«728» height=«90» alt=«Register at Bet9ja using the promotion code YOHAIG for a N100,000 welcome bonus» title=«Use promotion code YOHAIG when registering at Bet9ja to claim your N100,000 bonus» loading=«lazy»>
One, the Bishop of St Albans, Dr Alan Smith, stated he was «left speechless» by advertisements like William Hill's.<img src=«https://www.yohaig.ng/wp-content/uploads/2023/04/bet9ja-100-welcome-bonus-winners-dont-wait-728x90-1.gif»/ width=«728» height=«90» alt=«Register at Bet9ja using the promotion code YOHAIG for a N100,000 welcome bonus» title=«Use promotion code YOHAIG when registering at Bet9ja to claim your N100,000 bonus» loading=«lazy»>
"the yohaig code betting market's approach to self-regulation appears farcical as more of these adverts are exposed. I fear some wagering companies are now operating under a 'don't get captured' mindset.
«The ASA's robust action need to be a wake-up call to the industry.»
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