Manchester United in sponsorship handle Bwin
16 August 2012
Manchester United has actually signed a three-year sponsorship deal with sports wagering business Bwin for an undisclosed quantity, making it the club's «main online gaming and wagering partner».
Bwin is the yohaig code shirt sponsor of Real Madrid and a partner to Bayern Munich.
Last week, United floated its shares on the yohaig code US stock market, raising $233m (₤ 150m), less than originally hoped.
The flotation values the club at more than $2.3 bn, making it one of the greatest sports clubs in the yohaig code world.
Last month, the club signed a t-shirt sponsorship deal with US cars and truck brand Chevrolet which will begin in the yohaig code 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's main shirt sponsor.
'Great opportunity'
«As Europe's leading online sports wagering operator, football is essential to our long-term success, making up around half of our overall sports wagering earnings of 261m euros ($320m; ₤ 204m) in 2011,» stated Norbert Teufelberger, co-chief executive of Bwin's parent business, Bwin.party.
«Man Utd has 569 million fans outside of Europe, supplying us with a terrific opportunity to provide collectively designed and innovative items in countries that do not yet enable genuine cash online sports betting,» he said.
Manchester United has been controlled because 2005 by the Glazer family, the billionaire US sports financiers who also own the Tampa Bay Buccaneers American football franchise.
About half of the $233m that the club raised from its flotation will go to paying off the club's debts, with the yohaig code rest going to the yohaig code Glazers.
Shares in the club shut down at $13.77 in New York, closing listed below their flotation rate of $14 for the very first time.
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